The lecture will address the critical importance of safety in Icelandic tourism. As we explore the breathtaking Icelandic landscapes and the increasing number of global visitors, the Icelandic Tourist Board is emphasizing safety as a top priority. Our objective is to create an atmosphere where travellers can securely immerse themselves in the wonders of Iceland, ensuring a positive and unforgettable experience. During our discussion, we will delve into the proactive measures taken by the Icelandic Tourist Board to integrate a safety-first approach into the tourism industry.